ABOUT


HISTORY:

Mayfly Outdoors is a Colorado-based investment company founded in Colorado Springs, Colorado. Mayfly subsidiaries operate under various brand names including Abel ReelsRoss Reels, and Charlton. Combined, these businesses are the recipients of more industry “Awards in Excellence” for innovation, dependability and performance than any other fly-fishing tackle manufacturers in the world.


Abel Reels was founded in 1988 and manufactures premium fly fishing reels and accessories. Abel is based in Camarillo, California.

 

2014 Ross USA Color Logo Registered

Ross Reels was founded in 1973 and is recognized as one of the leading fly fishing tackle manufacturers in the United States, offering premium fly fishing reels, rods, complete outfits, and more. Ross is based in Montrose, Colorado.

 

Charlton-LOGO-WEB

Charlton Reels was founded in 1991 in Burlington, Washington. Charlton™ fly reels are highly regarded for their exceptional quality, innovative design, and collectability.

 

PURPOSE:

Our purpose is to be a profitable, stakeholder driven outdoor company. We are proponents of the concept “no margin, no mission”. 

MISSION:

To provide outdoor enthusiasts with the best and most dependable products in the world while engaging in efforts to protect and sustain our natural environment.

VISION:

To become a leader in the outdoor community through strong brand recognition, innovative products, and meaningful relationships with partner organizations. We seek to positively impact the places and communities where we live, work, and play. We believe in doing business the right way by acting with integrity, transparency, and empowering our associates to think and act like owners. 

The above are registered trademarks of Mayfly Outdoors: Abel, Abel Reels and the Abel signature logo; Ross, Ross Reels, Ross Reels USA, and the Ross circle logo; Charlton and lion shield logo.