Mayfly Outdoors is a Colorado-based outdoor products company founded in Colorado Springs, Colorado. Mayfly subsidiaries operate under various brand names including Abel and Ross Reels. Combined, these businesses are the recipients of more industry “Awards in Excellence” for innovation, dependability and performance than any other fly-fishing tackle manufacturers in the world.
Ross Reels was founded in 1973 and is recognized as one of the leading fly fishing tackle manufacturers in the United States, offering precision machined fly fishing equipment. Ross is based in Montrose, Colorado.
Our purpose is to be a profitable, stakeholder driven outdoor company. We are proponents of the concept “no margin, no mission”.
To provide outdoor enthusiasts with the best, most dependable products in the world while engaging in efforts to protect our natural environment.
To become a leader in the outdoor community through the design of compelling products. Through this process, we empower our employees to think and act like owners, developing them into leaders who will positively impact the places and communities where they live, work, and play.
The above are registered trademarks of Mayfly Outdoors: Abel, Abel Reels and the Abel signature logo; Ross, Ross Reels, Ross Reels USA, and the Ross circle logo; Charlton and lion shield logo.