For over 50 years, Ross Reels has been driven by a simple promise: to build the finest fly reels in the world, backed by precision engineering, innovation, and a deep connection to the waters we fish. Born in the heart of the Rockies, every Ross reel is designed, machined, and assembled in Montrose, Colorado—just miles from the famed Gunnison River and Black Canyon. 

From our first patent in 1974 to our modern-day lineup of award-winning reels, Ross has remained at the forefront of American reel craftsmanship. Our commitment to quality is rooted in the belief that your gear should never hold you back—and should last a lifetime. 

Today, we’re proud to call Mayfly Outdoors our home. Nestled within our headquarters in Montrose, our facility houses a world-class machine shop, testing lab, and team of passionate anglers and engineers. It's more than a workplace—it's where Colorado rivers inspire design, and where innovation meets tradition. 

Whether you're casting small streams or chasing saltwater giants, Ross Reels are built to perform, built to last, and built right here in Colorado.