A Partnership For Conservation
Make every rod legendary with the iconic look of Coors Banquet and the award-winning quality of a limited edition Animas Ross Reel. With it, we celebrate two long-standing Western legacies forged through grit and a love for the outdoors. This partnership for conservation gives back to four major river systems through Trout Unlimited’s Embrace A Stream grant program.
- Clear Creek - Colorado
- Big Hole - Montana
- Provo - Utah
- La Barge - Wyoming
Embrace A Stream
Embrace A Stream (EAS) is a grant program administered by TU that awards funds to TU chapters and councils for coldwater fisheries conservation. Since its inception in 1975, EAS has funded more than 1,150 individual projects with more than $4.9 million in direct cash grants.
For current updates on EAS projects, visit the EAS Facebook page and follow #embraceastream on Instagram and Facebook.
In 2022, a total of $86,000 was awarded to 13 chapters and councils, helping restore stream habitat, improving fish passage, and protecting water quality in states from coast to coast.
Coors Banquet and Ross Reels have selected the below river systems to donate funding through EAS projects for conservation on a variety of levels.
- Clear Creek - Colorado
- Big Hole - Montana
- Provo - Utah
- La Barge - Wyoming
